Sundays is a direct-to-consumer online furniture company based in Vancouver looking to gain market share while building brand awareness. As a new e-commerce furniture store serving North America, maximizing advertising budget potential is top of mind.
Photography by britneygill.com
A clear business objective paved the way for a revised ads strategy that included:
• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.
• Advertising campaigns structured around Sundays’ customers. The campaigns target the ‘customer’s journey’, which includes how and where they are most likely to interact with the brand.
• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.
• Revenue focused campaign budgeting and optimizations.
• Utilizing product sales to hyper-focus on customers that have gone through the funnel and love the Sundays’ brand.
A renewed focus on product-specific performance allowed for an adjustment of the campaign strategy to focus on top selling products. By reviewing key on-page metrics, the data revealed that the Movie-Night-Sofa, had emerged as Sunday’s best selling product on social media.
Rely Digital is a Vancouver-based digital marketing agency. Having worked on behalf of large organizations nationwide and managed successful and complex multi-million dollar campaigns globally - trust us, we get it. Across a wide range of industries, we work with clients who share our goals and ambitions around paid advertising and ROI.
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