Search & Social Ads — Case Study

Sundays offers customers a tightly curated capsule furniture collection that is design driven, yet casual and affordable.

e-commerce icon
E-Commerce
Marketing
growth and startup icon
Growth Marketing

Campaign Results

Return on Ad Spend

7.8

Increased Revenue by

10.6x

Decreased CPA by

105%

Business Challenge

Sundays is a direct-to-consumer online furniture company based in Vancouver looking to gain market share while building brand awareness. As a new e-commerce furniture store serving North America, maximizing advertising budget potential is top of mind.

Campaign Goals

Drive Revenue

Generate Brand Awareness

Maximize Budget Potential

Photography by britneygill.com

Process

April 2020 - July 2020

A clear business objective paved the way for a revised ads strategy that included:

Market Viability

• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.

Customer Journey

• Advertising campaigns structured around Sundays’ customers. The campaigns target the ‘customer’s journey’, which includes how and where they are most likely to interact with the brand.

Creative Testing

• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.

Return On Advertising
Spending (ROAS)

• Revenue focused campaign budgeting and optimizations.

Product Insights

• Utilizing product sales to hyper-focus on customers that have gone through the funnel and love the Sundays’ brand.

Solution

A renewed focus on product-specific performance allowed for an adjustment of the campaign strategy to focus on top selling products. By reviewing key on-page metrics, the data revealed that the Movie-Night-Sofa, had emerged as Sunday’s best selling product on social media.

Sundays movie night sofa

Return on Ad Spend

7.8

Increased Revenue by

10.6x

Decreased CPA by

105%

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About Rely Digital

Rely Digital is a Vancouver-based digital marketing agency. Having worked on behalf of large organizations nationwide and managed successful and complex multi-million dollar campaigns globally - trust us, we get it. Across a wide range of industries, we work with clients who share our goals and ambitions around paid advertising and ROI.

We are results-driven and think of ourselves as an extension of your team.

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