Search & Social Ads — Case Study
Sundays offers customers a tightly curated capsule furniture collection that is design driven, yet casual and affordable.
E-Commerce
Marketing
Growth Marketing
Campaign Results
Return on Ad Spend
Increased Revenue by
Decreased CPA by
Business Challenge
Sundays is a direct-to-consumer online furniture company based in Vancouver looking to gain market share while building brand awareness. As a new e-commerce furniture store serving North America, maximizing advertising budget potential is top of mind.
Campaign Goals
Drive Revenue
Generate Brand Awareness
Maximize Budget Potential
Photography by britneygill.com
Process
April 2020 - July 2020
A clear business objective paved the way for a revised ads strategy that included:
Market Viability
• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.
Customer Journey
• Advertising campaigns structured around Sundays’ customers. The campaigns target the ‘customer’s journey’, which includes how and where they are most likely to interact with the brand.
Creative Testing
• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.
Return On Advertising
Spending (ROAS)
• Revenue focused campaign budgeting and optimizations.
Product Insights
• Utilizing product sales to hyper-focus on customers that have gone through the funnel and love the Sundays’ brand.
Solution
A renewed focus on product-specific performance allowed for an adjustment of the campaign strategy to focus on top selling products. By reviewing key on-page metrics, the data revealed that the Movie-Night-Sofa, had emerged as Sunday’s best selling product on social media.
Return on Ad Spend
Increased Revenue by
Decreased CPA by
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