DIGITAL TRENDS

Resources

Learn about digital advertising and how our marketing strategies work.

rely-digital

Ecommerce Brands: Here’s Why Your Ad Creatives Aren’t Getting Any Clicks

Low engagement? Little clicks? No CTR? There’s a lot that goes into improving these metrics, but have you ever thought about the visuals behind your campaign?

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rely-digital

How Google Shopping Reached the #1 Position on the SERP

Overnight, Google brought its ecommerce capabilities to the most coveted spot on the internet, the top of the Search Engine Results Page (SERP). The evolution of Google’s Search Engine Results Page has fundamentally changed users’ search intent.

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OUR SERVICES

Frequently Asked Questions

Your most asked questions about our paid media services, answered.

What am I going to see with an incremental spend?

We monitor lift engagement from your previous month's spend to measure how much of an impact your additional budget has attributed to. We look directly at performance metric increases and report on hard, real-time numbers.

How does paid advertising work with my budget?

We advertise on platforms that are best for your business to work with your budget! There are several paid media strategies for varying budgets. Some include a CPC (cost-per-click), or a PPC (pay-per-click) model, just to name a few! These are optimized on a regular basis to make sure we don’t overspend your advertising dollar! As we work towards growing and scaling your business based on key performance metrics, our team is happy to discuss changes to advertising spend based on seasonal trends, sales periods, and company growth initiatives.

We don’t have an in-house graphics team. Do you offer creative support?

Yes! We've got you covered with all aspects of creatives whether that be design and development for a high-converting landing page or A/B testing ad creatives. Our UX team will assist in crafting creatives for your advertising platforms with designs that resonate with your ideal customers.

Who will I be working with on the team?

We are a fully in-house team of passionate creators, part-time coffee drinkers and full-time data driven experts. All around creatives, business savvy individuals and a team that knows how to optimize. You’ll be working closely with a few of our team members, get to know them here.

How will I understand this campaign data?

Our team focuses on meaningful results. We work with you and your team to discuss your business goals, objectives and KPIs that measure success - we want you to understand your data. We hold recurring weekly, bi-weekly or monthly meetings, and strategy sessions to report on numbers that make sense! 

How can I scale on additional platforms?

Depending on your industry, there is most likely more than one platform that will work for you! We like to test, optimize and strategize on platforms that your audience engages on. We run weekly (or sometimes daily) optimizations, search term keyword research, audience targeting and so much more to ensure you get the best bang out of your advertising budget! Our team of marketing experts can help recommend the best platforms for your company to scale your business. View our complete list of advertising platforms here.

How specific can you get with targeting my ideal customer?

Show your ads to the people that matter - your ideal customers that convert. Work with our team and we will get granular about specifics by targeting top, mid and bottom of funnel. We target based on demographics, in-market, intent, similar audiences, interests, content targeting, remarketing and so much more!

How does paid media tie into my overall marketing strategy?

Digital advertising is part of the greater picture of your entire marketing strategy. If done correctly, it can make up almost all of your marketing, since paid media initiatives are meant to scale up your business and drive continuous growth! As an outbound strategy, paid media is an opportunity to expand your reach, generate awareness, drive leads, increase sales or improve whatever KPI that is significant to your bottom line.

Located in Vancouver,
far-reaching campaigns

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