Driving Growth at Scale Through Strategic Paid Media Planning for MEC


About the Company

Mountain Equipment Company (MEC) is dedicated to inspiring and enabling people to lead active, outdoor lifestyles. They offer a wide range of products including clothing, gear, and equipment for outdoor activities such as hiking, camping, skiing, and climbing. They are committed to providing high-quality products that are built to last and perform in even the most challenging environments. They believe that being active in the great outdoors is not just good for the body but also for the mind, and they strive to make it accessible to everyone.

Scaling New Heights

How our paid media program helped MEC connect with customers and promote their products across different platforms.

Backcountry Camp

Successfully enhanced brand recognition and boosted sales with a multimedia strategy promoting camping gear and equipment.


With the spring season approaching and with rain in the forecast, MEC's Aquanator product line, aligned with creatives testing, allowed for a strong end-of-season push.

Mountain Days

Increased traffic and sales by promoting great deals to kick off the start of the summer season.


Footwear allowed MEC to be top-of-mind for customers exploring different footwear options for trail running and hiking season.

Water Sports

Highlighted the latest summer gear for all outdoor enthusiasts and water adventurers.

Gift Guide

Featured a range of curated products tailored to outdoor enthusiasts, while amplifying brand recognition metrics.


Highlighted warmth, style, and durability to drive sales of new outerwear for the fall and winter seasons.

Black Friday/Cyber Monday

The promotions saw a surge in online purchase behavior, establishing ecommerce records across the industry.

Winter Warmth

Drove sales and increased awareness towards MEC’s Insulated Jackets and Hut Booties, through specialized regional targeting.

Snow Shop

Generated early-season awareness for MEC’s Snow Shop Products with the winter season approaching.

Base Layers

Highlighted key products for the winter season, with relevant audiences across channels.

Fuelling Growth

Showcasing the campaigns that drove real impact on business growth through data-driven decision making.

Mountain Days

  • Six-week long, multi-channel campaign to drive awareness and conversions.

  • One of the biggest sales of the year.

  • Drove efficient CPMs to maximize reach.

Mountain Days 2021

Mountain Days 2022


Increase in Conversions


Decrease in CPM

Apex Collection

  • Brand messaging and video-oriented creatives.

  • Attributed to lift for Brand Search & Revenue.

Branded 2021

Branded 2022


Increase in Branded Conversion Value


Increase in Branded Search Conversions

Black Friday/Cyber Monday

  • Comprehensive media plan with a Pre-Black Friday launch.

  • Ongoing monitoring and adjustments to maximize timing with consumer demand.

  • Real-time campaign reporting to maximize impact.

BFCM 2021

BFCM 2022


Increase in Paid Booked Revenue


Increase in Traffic Sessions (Paid)

Our Process

A data-driven method including strategic media planning, campaign launches, and continuous performance optimization.


Campaign alignment and goal setting.

Media planning and specs with channel segmentation, audience creation, ad types, budgeting, and ad proofs.


Hourly and daily campaign launch monitoring.


Performance-driven optimizations and campaign enhancements.


Post-mortems, key insights, and learnings to be applied to future campaigns.



Since partnering with MEC in 2021, Rely Digital has supported MEC with over 200 campaign launches and implemented both evergreen and performance-focused strategies, allowing MEC to achieve year-over-year business growth.

Rely Digital’s unique approach to media planning, streamlined budgets management and ability to make data-driven decisions has allowed the paid media program at MEC to scale while driving real business impact. The ability to execute on high-impact campaigns for MEC was demonstrated by the successful launches of Mountain Days, Apex, and Black Friday/Cyber Monday, resulting in record-breaking sales and sessions.

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