Read all about topics in the latest digital trends, media buying and tips and tricks to get your campaign running. All crafted by our team of digital experts.
Programmatic Advertising has been on the rise since 2019, continues to see growth through 2022 and is projected to grow at least 15% in the next two years.
Low engagement? Little clicks? No CTR? There’s a lot that goes into improving these metrics, but have you ever thought about the visuals behind your campaign?
Overnight, Google brought its ecommerce capabilities to the most coveted spot on the internet, the top of the Search Engine Results Page (SERP). The evolution of Google’s Search Engine Results Page has fundamentally changed users’ search intent.
During a recent performance deep dive, we spent some serious human hours combing through months of campaign data to better understand what changes may have impacted increasing CPMs on Facebook.
At Rely Digital, we conduct regular audits of our own accounts to ensure our hard work is giving us the results we want. Even if you are a part of an in-house team, there are plenty of reasons to give your paid advertising program a regularly scheduled audit.
Learnings from Copy Testing in Ad Creative - Nearly 10 years ago, working as a Marketing Coordinator, I was tasked to deploy a direct mail marketing campaign with pamphlets sent to various postal codes within Vancouver, BC.
Deciding on whether to run social ads or search ads can be a daunting task. Each business has its own set of unique challenges so there is no real one-size-fits-all solution when it comes to advertising.
Account-based marketing (ABM) is a targeted growth strategy that employs highly personalized campaigns towards a select number of high-value accounts, mainly used across B2B companies.
