Resources

Fundamentals of Account-based Marketing/Targeting

February 4, 2021
Account-based marketing (ABM) is a targeted growth strategy that employs highly personalized campaigns towards a select number of high-value accounts, mainly used across B2B companies.
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Which Ads Platform Should I Advertise On: Social or Search

September 2, 2020
Deciding on whether to run social ads or search ads can be a daunting task. Each business has its own set of unique challenges so there is no real one-size-fits-all solution when it comes to advertising.
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What should I A/B Test First?

August 13, 2020
Learnings from Copy Testing in Ad Creative - Nearly 10 years ago working as a Marketing Coordinator, I was tasked to deploy a direct mail marketing campaign with pamphlets sent to various postal codes within Vancouver, BC.
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Google Ads Audit Guide

June 2, 2020
At Rely Digital, we conduct regular audits of our own accounts to ensure our hard work is giving us the results we want. Even if you are a part of an in-house team, there are plenty of reasons to give your paid advertising program a regularly scheduled audit.
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There is a rise in CPMs on Facebook Ads – Here’s What You Can Do

January 23, 2020
During a recent performance deep dive, we spent some serious human hours combing through months of campaign data to better understand what changes may have impacted increasing CPMs on Facebook.
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