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DIGITAL TRENDS

Resources

Learn about digital advertising and how our marketing strategies work.

Meta’s 3D infinity symbol surrounded by icons for Instagram, Facebook, WhatsApp, and Messenger.

The Ultimate 2024 Guide to Meta Ads, Advantage+ and AI Tools

The guide aims to explore these advancements, offering valuable insights and practical advice to streamline your digital advertising, enhance targeting, and boost your ROI for campaign success.

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Attribution Windows on Meta vs. Google: Why Does It Matter? Should You Be Using a Shorter or Longer Attribution Window?

Simply put, the number of days between an ad view or click to action is your attribution window.

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How the Overlap in the Venn Diagram Between SEO & PPC Is Increasing

The relationship between SEO & PPC go hand-in-hand to tie into a complete digital marketing strategy for online businesses.

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A Guide to Programmatic Advertising: What It Is, How to Utilize It & What You Need to Know

Programmatic Advertising has been on the rise since 2019 and is projected to grow at least 15% in the next 2 years.

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Ecommerce Brands: Here’s Why Your Ad Creatives Aren’t Getting Any Clicks

Low engagement? Little clicks? No CTR? There’s a lot that goes into improving these metrics, but have you ever thought about the visuals behind your campaign?

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How Google Shopping Reached the #1 Position on the SERP

Overnight, Google brought its ecommerce capabilities to the most coveted spot on the internet, the top of the Search Engine Results Page (SERP). The evolution of Google’s Search Engine Results Page has fundamentally changed users’ search intent.

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There Is a Rise in CPMs on Facebook Ads – Here’s What You Can Do

During a recent performance deep dive, we spent some serious human hours combing through months of campaign data to better understand what changes may have impacted increasing CPMs on Facebook.

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Google Ads Audit Guide

At Rely Digital, we conduct regular audits of our own accounts to ensure our hard work is giving us the results we want. Even if you are a part of an in-house team, there are plenty of reasons to give your paid advertising program a regularly scheduled audit.

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