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areas of expertise

Services

We build effective ad campaigns for clients in these categories.

Lead Generation

Our Lead Generation campaigns help clients build databases of qualified prospects while establishing a Cost per Lead based on profitability.

SaaS Marketing

Incorporate revenue metrics into your media mix to get a better handle on what’s driving your acquisition costs.

Account-Based Targeting

Improve account penetration and velocity so your sales teams can do what they do best.

Ecommerce Marketing

Regardless of your preferred ecommerce platform, we’re experienced in driving revenue with a focus on ROAS.

Growth & Start-Up

We’ll work with you to identify and methodically test audience segments to prove out the effectiveness of your business strategy.

Multi-Location

From 5 to 5,000 locations, a strategic multi-account approach ensures all of your locations are monitored for irregularity and for opportunity.

channels we know best

Ad Platforms

Utilize the platforms that your audiences are on.

Google Search

Target users with exactly what they’re looking for with the right search intent, keywords and bidding strategy to land first on Search Engine Results Pages (SERPs) and optimize your marketing performance.

Google Shopping

Allow consumers to search, compare, and shop for physical products from different online retailers across the web using images, titles, product descriptions, price, etc.

Google Display

Be seen everywhere by serving visually engaging ads on Google Display Network while users browse millions of the best websites, apps, and Google-owned properties (such as YouTube and Gmail).

Google Discovery

Visually engaging, personalized ads that appear in Google's feeds on the YouTube app, the Google app, and the Gmail app. Reach audiences who are ready to discover new products and services.

Facebook

Create eye-catching visuals and get specific with your targeting for your ads with Meta for business. Showcase your product or service on Facebook, Instagram, Messenger or the Audience Network.

Instagram

No matter what budget, increase your customer base, scale your business, and reach new audiences with visuals, stories, reels, carousels that drive sales or leads through the app.

X

Connect your business with millions of X users and followers to achieve meaningful results, generate leads and utilize objective based campaign management.

YouTube

Turn viewers into customers by connecting them with high quality, compelling video content based on locations, interests and more. Bring your brand’s story to life to capture user’s attention and drive demand at scale.

TikTok

Max your ROI and drive sales at scale by targeting the next gen audience with TikTok ads. Build brand awareness, drive targeted traffic, and sell more of your products or services through paid campaigns.

Connect with your current audience, specific niches, and influential groups that make up millions of people engaging with today’s most relevant content. Tell your story to reach passionate and diverse communities.

For businesses of all sizes, use visual ads to reach shoppers when they're in the research and purchasing stage. Boost awareness, drive sales and increase conversions on the top platform for discovery and decisions.

Snapchat

Reach a global audience and drive meaningful results to millennials and Gen Z. Optimize towards your short-term and long-term goals by showcasing full-screen, immersive, and engaging ads that inspire action.

Apple

Promote your app at the top of search results and get discovered in the App Store by matching customers right when they are searching for a solution similar to yours.

Microsoft

Take advantage of another search engine and use a PPC strategy to expand your audience and advertise to millions, all by paying a price that you can afford.

For businesses of all sizes, generate leads, website traffic and build brand awareness by targeting audiences through job titles, functions, industry, education and more.

Amazon

For Ecommerce brands, show your products directly to millions of users on the world’s largest marketplace. Great for new and existing businesses, increase visibility and sales to generate the best possible ROI.

AdRoll

A single platform for ecommerce brands to easily launch display ads, social media ads, and email that engages existing customers, attracts new customers, and grows revenue.

Yahoo Network

Measure, monetize and offer search and native advertising on one platform. Generate brand awareness and remarketing to new and existing customers.

Quora

Generate content-first marketing by reaching those who love to research your industry. Build authority on topics, trends and drive traffic to your site to those in the awareness stage.

Spotify

Advertise when listeners are streaming and get your message heard when your audience is listening. Capitalize on new trends and advertise on Spotify.

Podcast

Get specific with your audience and how to target them by age, location, genre and speak directly to your customers through audio ads.

Capterra

For all software vendors, promote your products across relevant categories, make real-time changes, target niche audiences and boost your company reviews.

Criteo

Display interactive banner advertisements generated based on online browser preferences and behaviours for each customer. Build, scale, and activate first-party audiences to create personalized ads for consumers.

StackAdapt

Designed for the core pillars of programmatic, planning and executing. Dig deep into existing clients, brands, industry trends and market data by leveraging native, display, video, connected TV and audio ads.

The entire team is engaged, passionate, and will work hard to turn your dollars into revenue.

A wonderful marketing agency specializing in social media ad strategy and management. The entire team is engaged, passionate, and will work hard to turn your dollars into revenue. I love their proactivity and never resting on even successful campaigns. Always trying to up the returns. On-time reporting and regular briefing really helps to know how to engage with our online customers. Strongly and comfortably recommend them.

Rasoul Salehi

Le Vieux Pin

The team's ability to lead with and instill insight and knowledge is unmatchable. Hardworking, thoughtful and creative.

It has really been my absolute pleasure working with Rely Digital for the past two years. Not only is our account manager, Ali, always up for a quick chat or to bounce ideas off, but the team's ability to lead with and instill insight and knowledge is unmatchable. Hardworking, thoughtful and creative, this agency knows exactly how to put the client first, and their ability to understand all the niches of the industry is truly remarkable. From learnings and research, to fixing bugs and code and everything you may need in between, Rely Digital will always have your back - I could not recommend this team enough.

Kirsten Foley

Moe's

Very professional organization which has really helped to fuel our company's growth.

We've used Rely for over 2 years and are very pleased with both their execution and expertise. Very professional organization which has really helped to fuel our company's growth.

Grant Walker

Sortly

When you’re responsible for generating demand for your products and services, it’s important to have the right team. And that’s Rely Digital.

Working with the Rely team has been a breath of fresh air. I’ve thrown a lot at them, and swiftly they’ve helped build and scale our ad campaigns across multiple platforms and verticals. They’re a true partner, and together we’ve launched top, middle, and bottom of the funnel campaigns that have produced real results - consistent month-over-month leads that matter. When you’re responsible for generating demand for your products and services, it’s important to have the right team. And that’s Rely Digital.

Mike Twining

ThoughtExchange

Get to know us

Meet Our Growth Marketing Team

Specializing in complex media planning across a range of industries, get to know our team.

Mikie Basi
Managing Director
Mikie Basi
Managing Director
Mikie founded Rely Digital in 2018, after seeing a gap in the industry with campaign measurability. He made it his mission to work with organizations to bring the value of performance-advertising. Mikie is a former instructor of UBC's Digital Marketing & Analytics program and brings 12 years of industry experience. In his spare time, he loves to explore new skills and to hit the ice rink for a speedy workout. Stay connected with Mikie on LinkedIn and grab a coffee!
Kelsey Jang
Growth Marketing Manager
Kelsey Jang
Growth Marketing Manager
Kelsey is our Growth Marketing Manager, who manages our team of digital experts. She works on strategic planning, multi-channel marketing execution, informative data analytics and communication with clients. As a born and raised Vancouverite, you can find her stuffing her face on Wing Wednesdays, catching flying discs in an ultimate frisbee game or cheering loudly at a live concert.
Eimear Reilly
Growth Marketing Manager
Eimear Reilly
Growth Marketing Manager
Originally from Ireland, Eimear’s day-to-day responsibilities include campaign strategy and execution across a number of key accounts, managing client relationships, reporting and optimizations. After work, she takes full advantage of the Vancouver lifestyle, enjoying happy hours with her friends, swimming in the beach and practicing her kickboxing skills.
Michael Leung
Growth Marketing Strategist
Michael Leung
Growth Marketing Strategist
As one of our Growth Strategists, some of Michael's responsibilities include measuring ad analytics, executing on campaigns across different ad platforms, and performance monitoring. He enjoys working directly with our clients, and leads on various accounts. He is a long-distance cross-country ski and trail runner, as well as an avid Canadians baseball fan who attends as many games as he can!
Henna Pahal
Growth Marketing Strategist
Henna Pahal
Growth Marketing Strategist
Henna brings over 5 years of paid media expertise to Rely, driving growth for brands across diverse industries. Having worked at several agencies, she excels in creating impactful digital strategies. Outside of work, you can find Henna buying concert tickets or planning her next travel adventure.
Jacob Pham
Digital Marketing Specialist
Jacob Pham
Digital Marketing Specialist
Jacob is a recent SFU graduate who completed a Bachelor of Communications in June 2023. On his daily to-do’s he pulls data analyses, runs creative tests, budget plans and supports in campaign launches and reporting for clients. At lunch time, he’ll always be eating sushi or talking about The Office. After work, he enjoys watching many different types of sports on TV.
Ethan Chan
Digital Marketing Coordinator
Ethan Chan
Digital Marketing Coordinator
Ethan graduated from UBC's Sauder School of Business, specializing in Marketing. In this role, he is hands-on with data analysis, budget planning, campaign launches, and reporting. As a die-hard sports fan, Ethan is always up for talking about hockey, basketball, football, golf – you name it. Whether it’s cheering on the Canucks or playing a round of golf with friends, he is happiest when sports are involved.
Lara Torres
Graphic & Web Designer
Lara Torres
Graphic & Web Designer
Originally from Brazil, Lara is responsible for conceptualizing and designing user-centric landing pages and websites, assets for various ad platforms and other eye-catching marketing materials for Rely and for clients that need creative support. She is passionate about dance, traveling, going to concerts, and hanging out at the beach.
Cindy Wu
Graphic & Web Designer
Cindy Wu
Graphic & Web Designer
Cindy is a passionate designer specializing in creating captivating visual graphics and marketing assets for various clients, helping them bring their visions to life. In her free time, she enjoys doodling in cozy cafes, exploring local markets, and watching movies.
Arron Staradub
SEO Lead
Arron Staradub
Growth Marketing Strategist
As SEO Lead at Rely Digital, Arron delivers long-term results through strategic, content-driven campaigns. Specializing in SEO, content marketing, digital strategy, and writing, he ensures every project resonates with audiences and drives measurable impact. Outside of work, you can find Arron reading a book, playing board games, or drinking too much coffee.
Rafael Navarro
SEO Specialist
Rafael Navarro
SEO Specialist
With over 8 years of marketing experience across SEO, digital strategy, campaign management, and education, Rafael brings a mix of strategic thinking and a love for storytelling to every project. What drives him most is seeing ideas turn into impact and helping brands grow. You’ll find him playing soccer, hitting the gym, or spending quality time with his wife outside of work. As a proud Colombian, he’s always on the hunt for the best coffee in town and maybe even a good arepa to go with it.
Drishti Tanwani
Content & Social Media Coordinator
Drishti Tanwani
Content & Social Media Coordinator
Drishti is a Psychology and Economics student at UBC with a strong interest in storytelling and strategy. As the Content & Social Media Coordinator at Rely Digital, she supports content creation across social platforms and blogs, while also contributing to outreach strategies that grow Rely Digital's presence. When she’s not working, you’ll likely find her sipping on a matcha or going for a run by the beach.

Reach the right people at the right time with measurable results you can rely on.

OUR SERVICES

Frequently Asked Questions

Your most asked questions about our paid media services, answered.

What am I going to see with an incremental spend?

We monitor lift engagement from your previous month's spend to measure how much of an impact your additional budget has attributed to. We look directly at performance metric increases and report on hard, real-time numbers.

How does paid advertising work with my budget?

We advertise on platforms that are best for your business to work with your budget! There are several paid media strategies for varying budgets. Some include a CPC (cost-per-click), or a PPC (pay-per-click) model, just to name a few! These are optimized on a regular basis to make sure we don’t overspend your advertising dollar! As we work towards growing and scaling your business based on key performance metrics, our team is happy to discuss changes to advertising spend based on seasonal trends, sales periods, and company growth initiatives.

We don’t have an in-house graphics team. Do you offer creative support?

Yes! We got you covered with all aspects of creatives whether that be design and development for a high-converting landing page or A/B testing ad creatives. Our UX team will assist in crafting creatives for your advertising platforms with designs that resonate with your ideal customers.

Who will I be working with on the team?

We are a fully in-house team of passionate creators, part-time coffee drinkers and full-time data driven experts. All around creatives, business savvy individuals and a team that knows how to optimize. You’ll be working closely with a few of our team members, get to know them here.

How will I understand this campaign data?

Our team focuses on meaningful results. We work with you and your team to discuss your business goals, objectives and KPIs that measure success - we want you to understand your data. We hold recurring weekly, bi-weekly or monthly meetings, and strategy sessions to report on numbers that make sense!

How can I scale on additional platforms?

Depending on your industry, there is most likely more than one platform that will work for you! We like to test, optimize and strategize on platforms that your audience engages on. We run weekly (or sometimes daily) optimizations, search term keyword research, audience targeting and so much more to ensure you get the best bang out of your advertising budget! Our team of marketing experts can help recommend the best platforms for your company to scale your business. View our complete list of advertising platforms here.

How specific can you get with targeting my ideal customer?

Show your ads to the people that matter - your ideal customers that convert. Work with our team and we will get granular about specifics by targeting top, mid and bottom of funnel. We target based on demographics, in-market, intent, similar audiences, interests, content targeting, remarketing and so much more!

How does paid media tie into my overall marketing strategy?

Digital advertising is part of the greater picture of your entire marketing strategy. If done correctly, it can make up almost all of your marketing since paid media initiatives are meant to scale up your business and drive continuous growth! As an outbound strategy, paid media is an opportunity to expand your reach, generate awareness, drive leads, increase sales or improve whatever KPI that is significant to your bottom line.