Sundays is a direct-to-consumer e-commerce furniture company headquartered in Vancouver, BC. They transform the traditional furniture shopping experience and your home, making it feel like a Sunday morning — effortless, warm, and relaxed. Sundays brings forth high quality pieces that their customers can love forever with beautifully functional furniture that sets the stage for life’s greatest moments and all the in-betweens.
In one of the most challenging sales periods of the year, Sundays needed to gain a competitive edge during the Labour Day sale while standing out from competitors and adjusting expectations for post Covid performance. The campaign aimed to combat rising CPCs on paid channels such as Meta while maintaining strong engagement and testing multiple creatives to understand which messaging and formats resonated most with Sundays’ key target audiences. The primary goals were to increase revenue compared to the 2021 Labour Day sale, maximize the effectiveness of the campaign budget while improving ROAS, and strengthen engagement metrics across paid channels.
Our sale campaign process was streamlined and structured over a two week period across Meta platforms, including Facebook and Instagram, targeting audiences in the United States and Canada. Campaigns focused on both prospecting and remarketing audiences, with six creative variants tested across feed and story placements to identify the highest performing combinations. Creative insights showed that ads featuring a breadth of products performed stronger than singular product imagery, sales tags used as call outs increased effectiveness, and creatives that included video consistently outperformed those using only static imagery.
Having partnered with Sundays since 2020, during the early stages of their business growth, Rely Digital helped the company scale to new heights within North America’s furniture industry. With the company's expansion into new markets, Rely Digital continues to bring forth a strategy encompassing incremental creative testing, budget efficiency targeting, key audience segmentation, and an adapting media plan to the ever-changing macroeconomic market.
As highlighted in this case study, which underlines the 2022 Labour Day Sale at Sundays, our performance-based marketing efforts along with a multi-channel approach have resulted in sophisticated media plans that continue to drive real business results with year-over-year revenue growth.
Kellie Sawkins
VP eCommerce & Marketing
They are incredibly responsive and collaborative, working seamlessly as an extension of our team. The Rely team played a pivotal role in establishing our market presence through Meta and Google advertising. They are incredibly responsive and collaborative, working seamlessly as an extension of our team with their media buying expertise.
