CASE STUDY
From Hook to Booking: Reeling In High-Intent Travelers with a Full-Funnel Strategy
CASE STUDY
West Coast Fishing Club is a premier Canadian hospitality company offering unforgettable lodge experiences on the shores of British Columbia’s Haida Gwaii. Home to two remote oceanfront lodges - The Clubhouse and The Outpost - West Coast Fishing Club combines world-class salmon fishing with luxury hospitality, upscale accommodation, and curated culinary events. With a strong reputation built over 30+ years, West Coast Fishing Club has become a go-to destination for both seasoned anglers and those looking for a uniquely remote experience.
Increase organic visibility, boost social engagement, and improve the efficiency of paid campaigns.
Low organic discoverability despite high-value offerings
Inconsistent social media engagement that didn’t reflect the on-site experience
Underperforming paid campaigns with high spend but low efficiency
Drive high-quality organic traffic without increasing reliance on paid ads
Build a constant strategy that showcases the lodge’s unique experience and seasonal highlights
Improve paid campaign efficiency and drive more bookings within key seasonal windows
A multi-channel strategy rooted in seasonal insight, brand storytelling, creative optimization, and real-time performance management.
Audited existing SEO, social, and paid media efforts to identify high-impact opportunities
Researched seasonal travel search trends and developed SEO content targeting high-intent travelers
Rebuilt social media pillars around experience-driven themes: culinary events, adventure, and guest stories
Refreshed Display and Demand Gen creatives; refine targeting, placements, and campaign timing
Monitored performance across all channels and optimized in real time to maximize engagement and conversions
A performance-focused rollout that boosted discoverability, increased engagement, and maximized bookings, without inflating spend.
A single high-performing blog became the #2 organic traffic source site-wide
659 organic clicks and 33,600+ impressions within four months
Boosted discoverability among seasonal, high-value travelers, without increasing ad spend
Engagement rates increased by over 520%
Improved consistency, reach, and shares across platforms
Culinary and guest-experience content outperformed previous formats and correlated with spikes in interest and web traffic
+336,000 impressions and over 11,000 additional clicks.
36% increase in visibility while maintaining a $3.43 CPM
77% more conversions (+79 bookings), contributing to a fully booked season
IMPRESSIONS
+336,000
INCREASE IN VISIBILITY
+36%
ENGAGMENT RATE
+520%
BOOKINGS
+79
As one of Canada’s most iconic fishing lodge experiences, West Coast Fishing Club has built a legacy around world-class salmon fishing, coastal adventure, and luxury hospitality in Haida Gwaii. Rely Digital partnered with West Coast Fishing Club to strengthen their presence across SEO, social, and paid channels, helping the brand reach new travelers, drive more seasonal bookings, and bring the lodge experiences to life online.
Our team developed a performance-driven strategy designed to match the rhythms of West Coast Fishing Club’s seasonal business. This included publishing high-intent SEO content, launching experience-led social campaigns, and revamping paid media assets to improve efficiency.
We at The West Coast Fishing Club have had the pleasure of working with Rely Digital for our SEO, Google Ads, and the development of our new website. Their team is organized, forward-thinking, and highly collaborative. They have made a dedicated effort to understand our specialized seasonal business, enabling them to assist us in achieving our performance and sales goals throughout the year. Their combined efforts have truly had a positive impact on our business.
Let's help you reach your business goals.
contact@relydigital.com
(778) 238-8445
2015 Main Street, Vancouver, BC V5T 3C2
