Case Studies

From Hook to Booking: Reeling In High-Intent Travelers with a Full-Funnel Strategy

West Coast Fishing Club is a premier Canadian hospitality company offering unforgettable lodge experiences on the shores of British Columbia’s Haida Gwaii. Home to two remote oceanfront lodges - The Clubhouse and The Outpost - West Coast Fishing Club combines world-class salmon fishing with luxury hospitality, upscale accommodation, and curated culinary events. 

With a strong reputation built over 30+ years, West Coast Fishing Club has become a go-to destination for both seasoned anglers and those looking for a uniquely remote experience.

The Challenges

Increase organic visibility, boost social engagement, and improve the efficiency of paid campaigns.

Business Challenges

  • Low organic discoverability despite high-value offerings
  • Inconsistent social media engagement that didn’t reflect the on-site experience 
  • Underperforming paid campaigns with high spend but low efficiency

Campaign Goals

  • Drive high-quality organic traffic without increasing reliance on paid ads
  • Build a constant strategy that showcases the lodge’s unique experience and seasonal highlights 
  • Improve paid campaign efficiency and drive more bookings within key seasonal windows
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The Results

A performance-focused rollout that boosted discoverability, increased engagement, and maximized bookings, without inflating spend.

Organic Search

  • A single high-performing blog became the #2 organic traffic source site-wide 
  • 659 organic clicks and 33,600+ impressions within four months 
  • Boosted discoverability among seasonal, high-value travelers, without increasing ad spend

Social Media Engagement

  • Engagement rates increased by over 520%
  • Improved consistency, reach, and shares across platforms
  • Culinary and guest-experience content outperformed previous formats and correlated with spikes in interest and web traffic 

Paid Campaign Outcome

  • +336,000 impressions and over 11,000 additional clicks 
  • 36% increase in visibility while maintaining a $3.43 CPM
  • 77% more conversions (+79 bookings), contributing to a fully booked season

Impressions

+336,000

Increase in visibility

+36%

Engagement Rate

+520%

Bookings

+79

Summary

As one of Canada’s most iconic fishing lodge experiences, West Coast Fishing Club has built a legacy around world-class salmon fishing, coastal adventure, and luxury hospitality in Haida Gwaii. Rely Digital partnered with West Coast Fishing Club to strengthen their presence across SEO, social, and paid channels, helping the brand reach new travelers, drive more seasonal bookings, and bring the lodge experiences to life online.

Our team developed a performance-driven strategy designed to match the rhythms of West Coast Fishing Club’s seasonal business. This included publishing high-intent SEO content, launching experience-led social campaigns, and revamping paid media assets to improve efficiency.

Emma McCarthy

Director of Guest Relations and Marketing

We at The West Coast Fishing Club have had the pleasure of working with Rely Digital for our SEO, Google Ads, and the development of our new website. Their team is organized, forward-thinking, and highly collaborative. They have made a dedicated effort to understand our specialized seasonal business, enabling them to assist us in achieving our performance and sales goals throughout the year. Their combined efforts have truly had a positive impact on our business.